Style Demo.

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About Me

I am a seasoned professional with 20+ years of success in sales, digital marketing and e-commerce. My business skills are well developed; my work ethic and determination are too. I started my career in telecom industry in marketing, developing products and sales channels round the globe. I've worked with major technology providers as well as many of North America's leading telecom companies, helping them converge telephone products with the Internet.

For the last 10 years I have I have been helping companies develop and deploy their digital marketing and eCommerce programs and infrastructures.

Contact Details

Mike Morris
16 Sir Bedevere Place
Markham, ON, L3P 2W2

(416)357-7182
contact@electronone.com

Strengths

I am work most e-commerce and content management systems to deploy sites that deliver exceptional shopping experiences. It's more than 'look and feel', I make certain the shoppers are presented with an experience that drives buying. This also includes back end works that integrate into the way you already do business. Reporting, inventory control, order handling ... everything your company needs to merchandise, sell, fulfill orders.

I'm also experienced at cross border multi-currency and multi-language site development for clients who are targetting international customers

Whether you're looking for a business to business or business to consumer (or both) solution, I have the experience to make this happen.


Digital Marketing

Effective newsletters, promotions, print integration, and placement with major search providers are all critical to building ecommerce revenues. I make sure these are done right using tools and practices that constantly track progress against goals and the competition.

Supporting downstream channels, distributors and dealers. Few do this at all, I design easy to use tools and data sets that enable your your channel partners to quickly and easily merchandise your products on their websites.

Catalog Management

Catalogs are tuned for up and cross selling, SEO placement/indexing, rich snippets, and attributes are selected to make it simple for clients to find what they need. For companies that distribute or retail from catalogs, I develop solutions that integrate print and web catalogs. This is particularly useful for mass merchants and specialty stores with large SKU counts gathered from multiple suppliers.

Back Office Magic

Where possible, we integrate with existing processes and application to make adding and managing ecommerce an integrated part of your current admin, sales and marketing ingrastructure. You'll save resources and money.

We also work to integrate order processing and fullfillment in to you roperation for lightspeed performance, a key expectation from web buyers.

Training

We design and deliver training to merchandisers, fron-line sales and service personell and fulfillment staff. We also train executives to help them understand the ecommerce landscape.

Professionalism

I'm not the webguy you lockup in the IT closet. I'm a good communicator, problem solver, I manage details, work under pressure and cuntribute in team settings. I understand that unlocking revenue opportunities and streamlining costs important to any business.

You will be comfortable with me in the boardroom and with your suppliers and customers.

Work

ElectronOne

Toronto, Ontario
Ecommerce Consultant;
2003 - Present

Responsible for developing and managing eCommerce solutions using proprietary and open source solutions including Magento, Big Commerce, Interspire, Presta, OS Commerce, OpenCart, Joomla, Drupal, Wordpress and more.

Most required extensive market analysis, market panning, site creation as well as back end business process to support web based sales. This included marketing programs to create promotions and boost traffic to the web stores, designing & implementing creative content, SEO/SEM marketing strategies, email, social media and guerilla marketing tactics to drive the overall business.

Most sites required extensive product onboarding and systems to maintain adds/moves/and changes from suppliers; integrations with third party applications for inventory, multi-currency payment processing, shipping & tracking; website analytics; development of process and best practices for order processing, customer care and fulfillment.

OpenText, Centrinity Messaging Division

Richmond Hill, Ontario
Business Development Manager, Telecom Markets 2000 - 2003

Hired to spearhead the company's entry into the public carrier Telecom marketplace. I was responsible for selling and managing customization and deployments for consumer Internet based unified messaging services to the Canadian telecom market. This included website, back office OSS and portal integrations, site branding and customization, and client marketing support.

Secured company's first contracts worth $15M+ with Bell Canada and Telus.

PulsePoint Messaging Division, Unisys

Santa Barbara, California
Manager, Strategic Alliances 1995 - 2000

At Pulsepoint I was responsible for the developing and managing the company's key strategic alliances as well as web integration strategy. During my tenure, I developed and managed the company's strategic alliances and Internet integration strategies with key technology providers inclusing Microsoft, Veritas, and Verizon.

I was also responsible for developing and managing the company's PR, Trade show, and Marketing Communications strategy, and held a seat on the coprporate product stratege team.

A key achievement was securing an $5 million equity investment from tech partner Microsoft, which anchored a further $20 million private placement.

Get Hosting.

Need help?

Looking for help developing or improving your company's on-line store? Contact ElectronOne for a free no obligation assessment.

Client Testimonials

  • Mike built me a business that was successful beyond my wildest dreams. We started as a tiny mail order operation in the basement of my house. After building our on-line business, we surpassed the $million dollar mark in 3 years and by the time we were aquired he led us to #1 position in our market niche. Mike manage our sales, marketing, product line, webstore as well as our productsion and fulfillment right up till the day we sold the business.

    Lee Anne, Founder Wazoodle Fabrics
  • Mike's knowledge of business to business ecommerce simply blew us away. We operated an expensive 5 man order desk that served our clients for 8 hours a day, today we operate on-line 24x7 and can handle the phone lines with 1 person.

    Mitch, CEO CasterCaster

Get In Touch.

If you would like to discuss your project, please feel free to contact me. You can send your details and I'll get back to you right away.

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