I am a seasoned professional with 20+ years of success in sales, digital marketing and e-commerce. My business skills are well developed; my work ethic and determination are too. I started my career in telecom industry in marketing, developing products and sales channels round the globe. I've worked with major technology providers as well as many of North America's leading telecom companies, helping them converge telephone products with the Internet.
For the last 10 years I have I have been helping companies develop and deploy their digital marketing and eCommerce programs and infrastructures.
16 Sir Bedevere Place
Markham, ON, L3P 2W2
Effective newsletters, promotions, print integration, and placement with major search providers are all critical to building ecommerce revenues. I make sure these are done right using tools and practices that constantly track progress against goals and the competition.
Supporting downstream channels, distributors and dealers. Few do this at all, I design easy to use tools and data sets that enable your your channel partners to quickly and easily merchandise your products on their websites.
Catalogs are tuned for up and cross selling, SEO placement/indexing, rich snippets, and attributes are selected to make it simple for clients to find what they need. For companies that distribute or retail from catalogs, I develop solutions that integrate print and web catalogs. This is particularly useful for mass merchants and specialty stores with large SKU counts gathered from multiple suppliers.
Where possible, we integrate with existing processes and application to make adding and managing ecommerce an integrated part of your current admin, sales and marketing ingrastructure. You'll save resources and money.
We also work to integrate order processing and fullfillment in to you roperation for lightspeed performance, a key expectation from web buyers.
We design and deliver training to merchandisers, fron-line sales and service personell and fulfillment staff. We also train executives to help them understand the ecommerce landscape.
I'm not the webguy you lockup in the IT closet. I'm a good communicator, problem solver, I manage details, work under pressure and cuntribute in team settings. I understand that unlocking revenue opportunities and streamlining costs important to any business.
You will be comfortable with me in the boardroom and with your suppliers and customers.
Ecommerce Consultant; 2003 - Present
Responsible for developing and managing eCommerce solutions using proprietary and open source solutions including Magento, Big Commerce, Interspire, Presta, OS Commerce, OpenCart, Joomla, Drupal, Wordpress and more.
Most required extensive market analysis, market panning, site creation as well as back end business process to support web based sales. This included marketing programs to create promotions and boost traffic to the web stores, designing & implementing creative content, SEO/SEM marketing strategies, email, social media and guerilla marketing tactics to drive the overall business.
Most sites required extensive product onboarding and systems to maintain adds/moves/and changes from suppliers; integrations with third party applications for inventory, multi-currency payment processing, shipping & tracking; website analytics; development of process and best practices for order processing, customer care and fulfillment.
Richmond Hill, Ontario
Business Development Manager, Telecom Markets • 2000 - 2003
Hired to spearhead the company's entry into the public carrier Telecom marketplace. I was responsible for selling and managing customization and deployments for consumer Internet based unified messaging services to the Canadian telecom market. This included website, back office OSS and portal integrations, site branding and customization, and client marketing support.
Secured company's first contracts worth $15M+ with Bell Canada and Telus.
Santa Barbara, California
Manager, Strategic Alliances• 1995 - 2000
At Pulsepoint I was responsible for the developing and managing the company's key strategic alliances as well as web integration strategy. During my tenure, I developed and managed the company's strategic alliances and Internet integration strategies with key technology providers inclusing Microsoft, Veritas, and Verizon.
I was also responsible for developing and managing the company's PR, Trade show, and Marketing Communications strategy, and held a seat on the coprporate product stratege team.
A key achievement was securing an $5 million equity investment from tech partner Microsoft, which anchored a further $20 million private placement.
Complete startup designed as a web only business. $Zero to $1million in less than 3 years. Included store design, comprehensive marketing, product branding, and process development and ongoing operational management. Made #1 market share in segment.Branding, Webdesign, Business Operations
Massive onboarding project that included thousands of SKUs from hundreds of vendors.Web Development
PWork in Progress. Complete design of online industrial supply retailer. More than 10,000SKUs with complex specifications, thousands of configurable products, available in multiple currencies.Branding, Strategy, Catalog Development
When the club needed web presence, we donated services toget them online. Improved communication with parents and players, streamlined club registration and communications.Community, sports
A specialty fashion site that caters to the yoga clothing market. This sight was completely redesigned using modern frameworks that both improved the end user shopping experience and dramatically simplified site management for the company owners.Webdesign, fashion, simplification.
Developed and launched first web based Unified Messaging service (voice, fax, email) for a Canadain telecom carrier. Included infrastructure build, client side billing and inventory integration.Telecom, Messaging, Branding, Large scale deployment.
Deployed the first UC solutions as a hosted service for TELUS.Sales, Project Management
When a young hockey player needed help, I stepped in and built a donation and simple CMS sysetm to help his family raise funds. The site raised over $200K and created nationwide exposure for this corageous young athlete.
I did not know the boy, nor have I ever met him in person - my love of hockey and youth sports compelled me to do this for them. Webdesign, Giving
Mike built me a business that was successful beyond my wildest dreams. We started as a tiny mail order operation in the basement of my house. After building our on-line business, we surpassed the $million dollar mark in 3 years and by the time we were aquired he led us to #1 position in our market niche. Mike manage our sales, marketing, product line, webstore as well as our productsion and fulfillment right up till the day we sold the business.Lee Anne, Founder Wazoodle Fabrics
Mike's knowledge of business to business ecommerce simply blew us away. We operated an expensive 5 man order desk that served our clients for 8 hours a day, today we operate on-line 24x7 and can handle the phone lines with 1 person.Mitch, CEO CasterCaster
If you would like to discuss your project, please feel free to contact me. You can send your details and I'll get back to you right away.